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DOCTOR-CERTIFIED SEARCH RESULTS FROM GOOGLE

Google and Mayo Clinic to Offer Doctor-Vetted Search Results

Google has good news for the 77 percent of consumers out there who use a search engine as the starting point for their medical enquiries. Google is now joining up with the world-renowned Mayo Clinic to bring medically-correct and certified information to accompany users search results. The information and displays will appear as a knowledge graph and will be vetted by doctors working on behalf of Google and the Mayo Clinic.

According to Google product manager, Prem Ramaswami, Google will “show you typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, if it’s contagious, what ages it affects, and more. Once you get this basic info from Google, you should find it easier to do more research on other sites around the web, or know what questions to ask your doctor.” It will be interesting to see how this service will develop and more importantly how medical professionals will respond to it.

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