#Industry News
Freedom of Movement – a YouTube Sensation!
The simple, short video has more than 12,000,000 views on YouTube.
It shows how mothers instinctively relate to our pools and move naturally to find the most comfortable, supportive and beneficial positions
Mothers have the space and depth to move freely in the postures natural to labour and birth.
Design is based on the dynamics of mothers and midwives as they interact with the pool and each other.
The form is based on function and pared down to the essence of aesthetic utility.
There is a reason for every shape, every curve and every form.
Freedom of movement combined with the relaxing effects of warm water and release of oxytocin significantly increases the possibility of physiological labour and birth.
