Aura Launches the Aura 3D Imaging System at AMWC

Bringing innovative reality technology to the aesthetic industry

Aura, part of Hexagon, the global leader in reality technology, launches the Aura 3D Imaging System, at AMWC 24 in Monaco today.

The Aura 3D Imaging System is the industry’s first premium aesthetic imaging solution that captures a photo-realistic 3D digital twin of a patient’s face and neck with a single capture.

The system delivers cutting-edge AI-based insights to the practitioner’s device for real-time, comprehensive analysis. Its imaging and analysis tools enable practitioners to create a shared visual language with patients and visualise real-life transformations, elevating consultations, empowering better-informed decisions and strengthening patient trust and confidence.

The innovative image-capture and analysis device, introduced at the Aesthetic & Anti-Aging Medicine World Congress (AMWC) in Monaco, uses several cameras and multiple high-powered lighting units to capture facial structures in a single capture. The system then delivers data to the practitioner’s device, where Aura’s seamless software generates a high-fidelity “digital self”. This allows real-time skin analysis and facial measurements relevant for the aesthetic industry.

“We are thrilled to finally bring Hexagon’s reality technology and expertise to the most complex landscape of all—the human face. The Aura 3D Imaging System pushes the boundaries for what is possible in the aesthetics industry”, said Burkhard Boeckem, Chief Technology Officer, Hexagon.

“ This powerful device brings a shared visual language to the consultation process, enabling patients to better understand their current condition, transforming the patient-practitioner relationship while increasing the effectiveness of the consultation workflow for aesthetic practitioners”, added Norbert Hanke, Executive Vice President Operations, Hexagon.

The Aura 3D Imaging System empowers aesthetic industry practitioners to help patients visualise and understand their current condition, ensuring a shared understanding with their practitioners to support their aesthetic journey. It generates a full report on patients’ skin, including wrinkles, pores, red areas and brown spots, and skin texture, as well as before-and-after images of the digital twin, enhancing trust and confidence in their treatment.

The Aura 3D Imaging System has a user-friendly and intuitive user interface that is easy to bring into your practice with minimal training. Its easy-to-use design allows practitioners to focus more on patient interaction and treatment planning, resulting in smoother day-to-day operations and improved patient experience.

"The Aura System elevates aesthetic and dermatological care, analysing key skin aspects with precision. It’s easy to use and encourages direct patient interaction, elevating our clinical communication. Practical as well as high performance, it will be a valued asset in any modern skincare practice”, Said Dr Sophie Shotter, Aesthetic Doctor.

About Aura:

Aura brings to market a new precision 3D facial imaging system that is shaping the future of the aesthetic industry. Aura is part of Hexagon, the global leader in reality technology that enables customers to transform data into insights by integrating innovative hardware and software capabilities.

The Aura 3D Imaging System leverages Hexagon’s expertise in reality technology to provide aesthetic practitioners with advanced reality capture and analysis, delivering a shared visual understanding that transforms the way they communicate with patients and enabling a more productive, impactful and accurate consultation.

For more information, please visit aurareality.com

Contact: media@aurareality.com