#Product Trends
From Keeping It Frozen to Locking In Freshness: How Super Tech Cold Chain Helps Foodservice Companies Overcome Short-Shelf-Life Challenges
In the short-shelf-life era, the first to build a “freshness supply chain” will lead the next decade.
Consumers now expect freshness from frozen foods, not just chilled foods. This is more than simply shortening shelf life. It takes the “factory-as-kitchen” model to the limit and forces the supply chain to operate on much tighter timelines. Future competition in frozen foods will be driven not only by products, but by the overall efficiency of the “freshness supply chain.” Companies that can make the short-shelf-life model work will build high operational barriers to entry.
