American Fitness Brand Mirror Raised the Fund from Lululemon

American at-home fitness brand Mirror has received B1 round of financing of 34 million US dollars

This round of financing led by Point72 Ventures, Canadian sportswear brand lululemon, Wall Street financial company LionTree, American model Karlie Kloss, Mellie Streep’s king agent Kevin Huvane, and Financial entrepreneur Steve Lockshin and other investors, the former investors Spark Capital and Lerer Hippeau also continue to participate, and “transaction of Jordan”, the founder of Point72 Ventures Steven Cohen will be on the Mirror’s board of directors.

Mirror is a fitness streaming platform, the product is no different from the general full-length mirror, but it is especially an LCD panel, and built-in camera, speaker, when you are not using it is a normal mirror, when you want to exercise, your image and course video content will appear on the mirror at the same time — just like you look in the mirror and watch Youtube fitness on TV. Mirror combines these functions together and connects to your wearable device such as the Apple Watch for physiological value tracking. Mirror also recently launched an one-on-one personal instructor course that offers online real-time courses through a mirror and coach of as little as $40. Mirror will develop more online courses of different categories to provide users with more choices.

The rapid expansion of Mirror in the past year includes three financing rounds The amount of this round is almost twice the amount of the previous single fundraising. ,Morevoer,Time magazine even said that Mirror is one of the best inventions in 2018, and it also shows the high potential business opportunities in the home fitness market in US.