Posted on 2/18/2019
IDS 2019 is expected to be even bigger and more international than the previous event in 2017. As the dental world prepares to travel to the city of Cologne for the event, Gerald Böse, CEO of Koelnmesse, says new developments will provide an even better trade fair experience. Dental Tribune International met with him for an interview.
The year 2017 was a record-breaker for Koelnmesse, with more than 43,000 exhibitors and over 2.1 million visitors hosted at the company’s trade fairs worldwide. What role did IDS play in this success?
Yes, that’s right, regarding trade fairs, 2017 was a totally successful year, in which we not only reached our ambitious growth targets, but actually even surpassed them. ...