#Industry News
Beard Design
The return of Beard Design but Savage
Inherited from the United States, it remains among the trends that make a man feel more self-confident. For years now, it has seen major Hollywood stars as protagonists, pushing men increasingly to redefine their beard with precision, thanks to state-of-the-art laser technologies.
New trends for men in beard care in 2023: after nearly 2 years in which we witnessed a shortening of beards, mainly for reasons related to hygiene (and masks), it's time to say goodbye to the short and neat style and make room for a wilder look with a long, thick beard. However, this style conceals a careful study of the face and perfect shaving care.
From the Sanremo Festival with Marco Mengoni to the Red Carpets with Leonardo DiCaprio, the new men's fashion is unmistakable: the Ducktail Beard stands out, shaped and cut to resemble a duck's tail. Moving on to the Hipster Style, an evergreen with a long and thick beard, but perfectly groomed. The corporate beard also makes its mark, showcased with class by George Clooney: a classic and neat style achieved by letting the beard grow for 2 to 6 weeks, adjusting the upper cheek line and the lower neck.
According to a study by Cosmetica Italia - Annual Report 2022 - the perception of male beauty has evolved in recent years. Men today feel more free to express themselves and take care of themselves. For this reason, many dedicate part of their free time to facial care, relying on specialized barbers or clinics that use new technologies like laser for permanent hair removal.
